Play Circle

Play Circle role play toys are pretty much imagination in a box, and that’s just where we went with the brand. A new logo and package look encourages families to embrace their inner play fairies. The tagline, Play the Day Away, mirrors exactly what happens when a child is allowed to be deeply engrossed in their own creativity. This project went beyond marketing, allowing us to recolor the toys, as well. That’s when we really played the day away.

Agency: Amy and andrea
Client: Play Circle
Creative Director/Copywriter: Amy Flanagan
Creative Director/art director: andrea gavin Becker