Insolia shoe inserts are a technological breakthrough, making high-heels actually comfortable. These ads humanized the experience and made the technology fashionable — talking to women in a voice they could relate to. Work done by Andrea Gavin Becker at Velocity with Lisa Hickey. Project included logo design.

Copywriter: insolia
Agency: Velocity
Art Director: Andrea Gavin Becker
Creative Director/Writer: Lisa Hickey
Illustration: Cyclone Design