Hanes

Men might not all be able to dunk like MJ, but they can all wear Hanes like MJ. This tongue-in-cheek spot laughed in the face of the “I want to be like Mike” epidemic. Also, Michael Jordan rubbed Amy’s 7-month pregnant belly on the shoot. That baby is now a 12-year-old boy who has no idea who Michael Jordan is. Eh, well. Created by Amy and Liz Doten at Mullen.

Copywriter: Amy Flanagan
Art Director: Liz Doten
Director: Kevin Smith
Agency: Mullen