Blue Cross
Blue Shield

In the midst of a health care revolution, Blue Cross and Blue Shield of Rhode Island wanted to let consumers know they had choices and power. BCBSRI wanted to inspire Rhode Islanders to take actions that would make themselves, their health care providers and the state healthier. After all, we are all in this together. Amy created these television spots together with Lisa Stevenson and the PARTNERS+simons team.

Copywriter: Amy Flanagan
Art Director: Lisa Stevenson
Director: Lance Doty
Agency: PARTNERS+simons